From oil dependence to local resilience

Logo proposition for TTNZ

Hi,

Life from the peak. Transition towns NZ logo proposition.

Stand alone logo.

Larger text version for web or what ever

Hopefully it does not need explaining. It incorporates new life from the peak, and symbolism of NZ's heritage at a time of sustainable living, the hook made from stone, which doubles as the whole spiral center of energy. And of course the T for transition from the plant.

I took influence from graph logo and the spiral logo and bought them together to try to make an identity that looks some what professional, but approachable.

I have uploaded a photo which could be used for the head image for this site.

Daryl

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Replies to This Discussion

Permalink Reply by Christoph Hensch on June 2, 2008 at 21:46

Can a Maori translation be incorporated?

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Permalink Reply by maureen cox on June 3, 2008 at 0:09

Great I think but lets see if there are any more suggestions.

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Permalink Reply by Rhys on June 3, 2008 at 11:05

Quite like this proposed logo - agree that a second text in TeReo would be good and wonder who is in a position to gift this?
Rhys.

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Permalink Reply by Christoph Hensch on June 3, 2008 at 11:09

I think Deirdre is onto it re. name in Te Reo (see here: http://nztransitiontowns.ning.com/photo/photo/show?id=2069185%3APho...)

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Permalink Reply by Thomas Everth on June 17, 2008 at 21:34

Hi Daryl!

What is your position on Coyright etc. for your artwork proposition and assistance for TT?
I have had a discussion with a friend of mine who is a designer - Daniel Kirsch - he made the orange and blue grid design with the peak oil curve which you might have seen around. While Daniel would like to do something for the TT movement he insists that whatever he would provide will be limited by his copyright and license (in time and use), specifically excluding any uses not authorized by him and any changes etc. made by anybody else. This would for example exclude the re-use of the sign or parts of it in slides, posters or other material local TT activists might want to generate. In this discussion it was my suggestion that groups like TT would be best served if works were given to them under the CopyLeft or GNU-Documentation license, which explicitly allows the use of the design for non-commercial quests and also encourages changes or new combinations being made as seen fit by whoever wants to do so, as long as the result is again freely licensed under the same terms.

What is your position in this and how would you envision the use of a sign or logo like the one you proposed in this regard?

Cheers!
Thomas

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Permalink Reply by Daryl Neal on June 18, 2008 at 23:25

I am also a professional designer, and in paid practice value intellectual property and copy write and the likes.
In this case, this is a community initiative, passion driven. I would never put any restrictions on use or reproduction for the purpose of TT and getting the message out there. I think it is important to not butcher it too much so we might build brand awareness. I will be proposing colours and fonts and logo use styles, a guideline so that anyone may use it and build a nationwide recognition. I put no ownership on the work I do for the TT group. We all own it, and we are all responsible to protect it and make sure it is not abused. Same goes for all other material people are generating. This is not a job, this is a humanitarian effort to make a change to preserve ourselves.

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Permalink Reply by Thomas Everth on June 23, 2008 at 9:02

Thank you for the clarification. I am a software designer and when I look at the immense body of work put out by the free software movement under the GNU and similar licenses I am at awe as what has been achieved well beyond the scope of anything the old model restrictive licensing way of things would have been able to do. This ning, the wiki, drupal, Php, Linux, Appache, MySQL,... the IT world would come to a standstill if it was not for this great and visionary approach. The model where thousands of people make small but meaningful contributions to a greater good freely has paid off handsomely for all in the end.
I am glad you are willing to share your talent in this spirit!
Had a look at your website...! You have done some great designs. Good on you!
Thomas

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Permalink Reply by Samuel Campbell on June 23, 2008 at 15:28

I've had two photgraphers who have approached me with the same ethic. Daryl is right it is a humanitarian effort. If anyone wanted any sort of copright out of the TT movement, first of all they wouldn't even be attempting, it's not the mindset of this revolution. It's good functional design with meaning and a story and ethic behind it. I like it.