New Zealand Transition Initiatives Social Network

From oil dependence to local resilience

Good day.
Slowly does it, as the chicken sleeps and the owl's hunt I do my best to start to build a communication style for transition towns. I have progresed the logo, and with influence from Merran from Kapiti put together an idea for some punch marketing material for email, banners, what ever. Its open season on what words or sayings we might use, but some feed back on the idea please. If liked I will put together a collection available for download and print on this and the Wiki site.

Kind Regards.
Daryl.



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They look awesome, the last two are very powerful.

Maybe some sort of bleak photograph faded in from white undeneath the green writing in the middle. The overall concept is awesome and reminds me of simple supermarket Ads.

Link the website at the bottom and you'd be done.
I love them Daryl.

I'm still not entirely sure about the the yellow though. It's very, um, yellow. :)

Any chance you could demonstrate what one might look like with a blue instead? or some other colour?
I think the yellow looks Fab. ;-)

Very very visible.
Excellent stuff.........I hate to say it but what about a green background. Purely aesthetic reasons, no political influence intended ;-)

Richard
These would look great on a t-shirt!

I especially like the first one...
Yes, I agree, yellow looks good! Green text goes well together with the yellow frame/background!
Colours.....

I have investigated many colours. Red, green, blue,
For many reasons it is good to keep to a limited colour pallet, printing cost, file size and brand recognition being the key ones. My thoughts are that TT should have one dominant colour.

So what is it? There have been votes for blue. To me blue is blue, and cold, blue is fresh, but it is also what colour things go when they are not doing so well.

Greens. Greens are good, I like them. How ever, as mentioned by others, we don't want to look too much like greenies, as not to exclude people sick of hearing about being green.

The logo/brand direction so far is about new days, new life and appreciation of natures contribution to life on earth. The sun brings warmth and food and energy. When ever I feel like everything is going to the dogs I look outside and see that the sun is still shining. THats a good thing.

Hence the colour yellow, well its more of an orange. To change the colour of the sun's rays to any other colour, is kind of odd.

I have had feedback that the colours promote warmth and community. THats good.

In response to its so yellow, we can look at thinning the amount of yellow down, though we want brand recognition.

THis is the beginning of the TT brand, we are small and growing. Better to have something than nothing.

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