From oil dependence to local resilience

The begining of a brand.

Good day.
Slowly does it, as the chicken sleeps and the owl's hunt I do my best to start to build a communication style for transition towns. I have progresed the logo, and with influence from Merran from Kapiti put together an idea for some punch marketing material for email, banners, what ever. Its open season on what words or sayings we might use, but some feed back on the idea please. If liked I will put together a collection available for download and print on this and the Wiki site.

Kind Regards.
Daryl.

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Permalink Reply by Samuel Campbell on June 25, 2008 at 9:18

They look awesome, the last two are very powerful.

Maybe some sort of bleak photograph faded in from white undeneath the green writing in the middle. The overall concept is awesome and reminds me of simple supermarket Ads.

Link the website at the bottom and you'd be done.

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Permalink Reply by Craig on June 25, 2008 at 11:36

I love them Daryl.

I'm still not entirely sure about the the yellow though. It's very, um, yellow. :)

Any chance you could demonstrate what one might look like with a blue instead? or some other colour?

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Permalink Reply by Samuel Campbell on June 25, 2008 at 12:17

I think the yellow looks Fab. ;-)

Very very visible.

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Permalink Reply by Richard Lee on June 25, 2008 at 15:26

Excellent stuff.........I hate to say it but what about a green background. Purely aesthetic reasons, no political influence intended ;-)

Richard

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Permalink Reply by Stephen Grant-Jones on June 25, 2008 at 20:47

These would look great on a t-shirt!

I especially like the first one...

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Permalink Reply by Christoph Hensch on June 26, 2008 at 7:05

Yes, I agree, yellow looks good! Green text goes well together with the yellow frame/background!

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Permalink Reply by Daryl Neal on June 27, 2008 at 17:23

Colours.....

I have investigated many colours. Red, green, blue,
For many reasons it is good to keep to a limited colour pallet, printing cost, file size and brand recognition being the key ones. My thoughts are that TT should have one dominant colour.

So what is it? There have been votes for blue. To me blue is blue, and cold, blue is fresh, but it is also what colour things go when they are not doing so well.

Greens. Greens are good, I like them. How ever, as mentioned by others, we don't want to look too much like greenies, as not to exclude people sick of hearing about being green.

The logo/brand direction so far is about new days, new life and appreciation of natures contribution to life on earth. The sun brings warmth and food and energy. When ever I feel like everything is going to the dogs I look outside and see that the sun is still shining. THats a good thing.

Hence the colour yellow, well its more of an orange. To change the colour of the sun's rays to any other colour, is kind of odd.

I have had feedback that the colours promote warmth and community. THats good.

In response to its so yellow, we can look at thinning the amount of yellow down, though we want brand recognition.

THis is the beginning of the TT brand, we are small and growing. Better to have something than nothing.